Senior Associate Athletic Director, Revenue Generation and Strategic Advancement

Apply now Job no: 496847
Position type: full-time
Location: Lewisburg, PA
Categories: Athletics & Recreation

The Senior Associate Athletic Director, Revenue Generation and Strategic Advancement is a member of both Athletics senior administration team and University Advancement’s development team, with a dual report to the Director of Athletics & Recreation and Associate Vice President of University Advancement for Strategic Philanthropy. This position provides leadership of the Athletics external operations units and is a highly visible leader for the University. This position requires outstanding interpersonal skills and the ability to leverage resources to achieve divisional goals.

The Senior Associate Athletic Director is responsible overseeing major projects and initiatives related to all of the revenue generation areas within athletics including, but not limited to, developing comprehensive strategies for engaging sport-specific affinity groups to creatively and thoughtfully enhance annual giving, major giving, and capital gifts in athletics; marketing, promotions, corporate sponsorship, and ticket sales and operations.

The Senior Associate Athletic Director must be assertive and confident, while being approachable and respectful. Additionally, they must have a proven record of accomplishment in building collaborative relationships across the organization and with key constituencies.

All staff members are expected to contribute to Bucknell's commitment to diversity and inclusion.

Job Duties:
• Develop and direct approved department fundraising initiatives in collaboration with University Advancement with the goal of building positive relationships with donors, soliciting their continued support, and providing stewardship.
• Directly cultivate a portfolio of up to 50 athletic prospects.
• Communicate and coordinate with other UA fundraisers on major prospects who have interests in athletics.
• Partner with Advancement Marketing on the coordination of athletic outreach, communication and solicitation, and major projects.
• Special focus on growing Bison Club Athletic Dollars.

• Responsible for strategic and effective leadership of the external operations, fundraising and stewardship, and revenue generation for Athletics.
• Oversight includes marketing, promotions, corporate sponsorship management, and ticket sales and operations.
• Lead the strategic marketing and promotions efforts for all 27 Division I NCAA Sports.
• Effective and strategic development of the ticket office and sales.
• Effective and strategic development of communication strategies across all aspects of the division.
• Create a division-wide vision for working with external stakeholders including media outlets, community partners, corporate partners, fans, and alumni.
• Secure and continue positive relations with external constituents in advertising and sponsorships, as they relate to the department radio and television affiliations.
• Help support head coaches relationships with internal and external stakeholders.
• Oversee corporate marketing strategies.
• Ensure positive relationships between the division and key stakeholders, include alumni, the local community, fans, parents, coaches, student-athletes, faculty, and other University constituents.
• Responsible for the effective supervision of staff as assigned. This includes managing the job performance, development, and continued professional growth of all direct reports.

University Advancement = 50% (Direct prospect work = 30%, Coordination of athletics fundraising efforts = 20%)
Athletics = 50% (Marketing & Public Relations = 20%, Ticketing = 20%, Athletics Communication = 10%)

Performs other duties as assigned.

Minimum Qualifications:
- Bachelor's degree
- Six (6) years of experience of progressive experience working in athletics fundraising, marketing, revenue generation, or comparable experience as it relates to the duties of the position
- Proven ability to work cooperatively with university departments and internal and external constituents
- Strong organizational and problem-solving skills, as well as the demonstrated ability to coordinate multiple assignments effectively
- Solid written and verbal communication skills as well as strong interpersonal skills
- Proven ability to relate productively with a diverse population
- Working knowledge of all NCAA rules and regulations
- Proficient computer skills including but not limited to e-mail correspondence, word-processing, and the ability to learn new technologies

Preferred Qualifications:
- Master's degree
- Prior work experience at a comparable institution

Work Type: 

About Bucknell

Founded in 1846 and located along the banks of the Susquehanna River in historic Lewisburg, Pa., Bucknell University is an undergraduate-focused institution that stands uniquely at the intersection of top-ranked liberal arts, engineering and management programs. Our students choose from more than 60 majors and 70 minors in the arts, engineering, humanities, management, and natural and social sciences, as well as extensive global study, service-learning and research opportunities. Bucknell’s 3,700 undergraduate and 30 graduate students enjoy a low 9:1 student-faculty ratio and exceptional opportunities to collaborate with faculty mentors on scholarly and artistic projects.

Bucknell’s beautiful 450-acre campus includes first-rate facilities and is home to more than 90 percent of its undergraduate students. Student life is vibrant with about 200 student-run organizations, 27 NCAA Division I athletics teams, a robust arts culture, and a commitment among many of the students to community and global service work.

Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, marital status, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.

The Community

Lewisburg (pop. 5,700) is located in central Pennsylvania and features beautiful Victorian homes, the restored art deco Campus Theatre (owned by the University), a variety of restaurants, shops and boutiques, and the Barnes & Noble at Bucknell University Bookstore. It is the seat of Union County, which has about 44,000 residents.

The city of Williamsport is about a 30-minute drive from campus, and Penn State University’s main campus is about an hour away, as is Harrisburg, Pennsylvania’s state capital. Bucknell is within a three-hour drive of New York City, Philadelphia, Baltimore and Washington, D.C.

The cost of living is low compared to that of major U.S. cities and suburbs. Bucknell’s surroundings yield fresh produce, cultural activities and events, and outstanding opportunities for outdoor activity on the Susquehanna River and in the nearby state parks and forests. The Lewisburg Area School District receives excellent reviews for its schools at all grade levels. Lewisburg Area High School consistently ranks among the top 50 high schools in Pennsylvania for SAT scores and statewide exams.

Advertised: Eastern Daylight Time
Applications close:

Back to search results Apply now Refer a friend

Share this:

| More

COVID-19 Information

Bucknell University is committed to the health and well-being of our community. As such, we have implemented many strategies to keep our community healthy. Students are required to be vaccinated against COVID-19, and faculty and staff are strongly encouraged to vaccinate and provide documentation of vaccination to Human Resources. Employees who do not provide evidence of vaccination are required to participate in the University’s COVID-19 sequential testing program. All members of the Bucknell community and campus visitors are required to wear masks inside public and academic buildings, regardless of social distancing or vaccination status. Click here for more information.

HR Resources