Digital Development Officer
Job no: 496654
Position type: full-time
Location: Lewisburg, PA
Categories: University Advancement / Alumni Relations
University Advancement (UA) is here to advance the mission of Bucknell University by engaging the Bucknell community. It is only through the support of alumni, parents and friends – by opening doors to career opportunities, engaging others to join the conversation and community, and entrusting us with their philanthropic commitments -- that we can further elevate Bucknell as a leader in undergraduate education.
Our division is dedicated to this mission and unified by five values:
Lead with Integrity
Embrace a Collaborative and Inclusive Spirit
Be Open and Receptive
Nurture Creativity and Innovation
Foster a Culture of Empowerment and Knowledge
These values also illustrate how we, as a division, bring the University's strategic plan to life and exercise our commitment to diversity, equity and inclusion on a daily basis.
As part of UA, the Digital Development Officer (DDO) is responsible for lead identification of annual fund and leadership gift prospects and for the referral of these prospects to the appropriate development team. Using creativity and an entrepreneurial approach, the DDO will develop effective multi-channel communication and engage a broad base of prospects, identifying opportunities to strengthen relationships between constituents and the University and to generate long term support. The work of the DDO is critically important to developing Bucknell’s pipeline for annual and leadership giving and is part of an innovative new approach to build engagement among current and potential donors through high volume personalized interactions. The position is highly collaborative with colleagues across the University and aims to meet both short and long term goals for UA.
The DDO reports to the Assistant Director for Annual Fund Individual Giving.
* Manage a portfolio of up to 1,000 current or prospective donors for the purposes of identification, cultivation, solicitation, and stewardship through personalized outreach.
Implement a multi-channel prospecting approach across phone, email, video, social media, and direct mail to conduct 20-30 targeted outreach touches daily to engage donors and potential donors.
* Independently and creatively develop content to share with donors based on existing resources, visits to campus, participation in campus activities, and other easy-to-access resources that can help better connect donors to the areas they support in meaningful ways.
* Conduct significant virtual or phone qualification meetings annually with current and prospective donors to assess capacity and opportunities for further engagement.
* Apply data analytics to develop and execute strategies to make initial contact with current and prospective donors.
* Generate and refer annual, leadership, and planned gift leads, partnering with supervisor, the Office of Prospect Research and Management, and development leadership.
* Meet with development, career, and alumni engagement colleagues, as well as university partners as appropriate, to refer potential gift leads and collaboratively outline strategic next steps.
* Share updates to biographical data and communications preferences learned through outreach to strengthen the quality of data in our database.
* Utilize a variety of University resources to provide regular progress reports on prospect identification and qualification. Complete and file reports of all contacts and proposals in a timely manner.
* Take an entrepreneurial approach to identify new prospective donors, pockets of alumni engagement and methods of outreach; consistently test and evaluate outreach efforts to maximize results.
* Attain an in-depth understanding of Bucknell’s mission, programs, strategic plan, and efforts to increase engagement and fundraising university-wide.
* Develops proficiency with database tools.
* Enters all pertinent information including descriptive contact reports, future steps, and plans within a designated time frame.
* Maintains up-to-date information in the database on significant prospect contacts regarding solicitations and evaluations including capacity, prospect interests, and demographic changes.
* Performs other duties as assigned.
* Bachelor’s degree or 4 years of successful experience in fundraising, sales, or related field or an equivalent combination of education and experience
* Ability to communicate effectively and persuasively with a diverse constituent base
* Willingness and comfort in connecting, engaging, and directly soliciting prospects
* Excellent interpersonal, written and verbal communication skills
* Basic understanding of nonprofit organizations beyond simple participation in fundraising activities or events
* Ability to prioritize and execute multiple tasks and meet deadlines and goals
* Proficiency with use of technology including email/calendar, databases/reports, Google Suite, Microsoft Office Suite, virtual meeting tools, etc.
* Valid U.S. driver's license
The DDO demonstrates organizational and interpersonal skills, including diplomacy, tact, discretion and the ability to maintain confidentiality inside and outside of University Advancement. This position may include limited travel.
This position requires occasional evening and weekend work to support UA’s events including blocks of time for major events such as Family, Reunion, and Homecoming Weekends, and other event support as required. Staff should mark their calendars for major events and events in their department. Exceptions require supervisory approval. Also required is a commitment to attend, participate, facilitate or lead on-campus and off-campus events/activities outside of normal business hours as appropriate.
Exempt employees are required to work as much time as is necessary to fulfill the requirements of the position without additional compensation, even if the work is performed beyond standard work hours.
* Familiarity with prospect/customer relationship management systems
* Bachelor’s degree
* Direct experience conducting personal solicitations in a higher education environment
Founded in 1846 and located along the banks of the Susquehanna River in historic Lewisburg, Pa., Bucknell University is an undergraduate-focused institution that stands uniquely at the intersection of top-ranked liberal arts, engineering and management programs. Our students choose from more than 50 majors and 60 minors in the arts, engineering, humanities, management, and natural and social sciences, as well as extensive global study, service-learning and research opportunities. Bucknell’s 3,600 undergraduate and 100 graduate students enjoy a low 9:1 student-faculty ratio and exceptional opportunities to collaborate with faculty mentors.
Bucknell’s beautiful 450-acre campus includes first-rate facilities and is home to more than 90 percent of its students. Residential life is vibrant with about 150 student-run organizations, 27 NCAA Division I athletic teams, a robust arts culture, and a strong student commitment to community and global service work.
Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, marital status, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.
Located in central Pennsylvania, Lewisburg features a variety of restaurants, beautiful Victorian homes, the restored art deco Campus Theatre (owned by the University), charming shops and boutiques, and the Barnes and Noble at Bucknell University Bookstore. About 33,000 residents live in the region.
The city of Williamsport is about a 30-minute drive from campus, and Penn State University’s main campus is about an hour away, as is Harrisburg, Pennsylvania’s state capital. Bucknell is about three hours from New York City, Philadelphia, Baltimore and Washington, D.C.
The cost of living here is low compared to that of major U.S. cities and suburbs. Bucknell’s surroundings yield fresh produce, cultural activities and events, and many opportunities for outdoor activity on the Susquehanna River and in the nearby state parks and forests. The Lewisburg Area School District receives excellent reviews for its schools at all grade levels. Lewisburg Area High School is consistently ranked among the top 50 high schools in Pennsylvania for SAT scores and statewide exams.
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